Contemporary research in e-branding
Subir Bandyopadhyay, Subir Bandyopadhyay
Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today s digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.
Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.
Категории:
Год:
2009
Издательство:
Information Science Reference
Язык:
english
Страницы:
379
ISBN 10:
1599048159
ISBN 13:
9781599048154
Серия:
Premier Reference Source
Файл:
PDF, 6.38 MB
IPFS:
,
english, 2009